The Definitive Guide to Changing a Business Name in Oregon in 2023

Are you considering changing the name of your business in Oregon? Whether you’re rebranding, merging with another company, or just want a fresh start, it’s important to know the steps involved in changing your business name.

The process can seem daunting, but with the right guidance, it can be straightforward and stress-free. In this article, we’ll provide you with a definitive guide to changing a business name in Oregon in 2023.

We’ll cover everything from choosing a new name that complies with state laws to updating your business records and informing customers and suppliers of the change. By following our step-by-step instructions, you can ensure that your business name change goes smoothly and legally – so let’s get started!

Understanding State Requirements For Business Name Changes

When it comes to changing a business name in Oregon, there are certain state requirements that must be met.

First and foremost, filing fees must be paid for the name change request to be processed. The exact amount of the fee varies depending on the type of business entity, so it’s important to do your research beforehand.

Additionally, there are legal considerations that need to be addressed before a name change can take place. For example, if your business is a registered LLC or corporation, you will need to file an amendment with the Oregon Secretary of State’s office.

It’s also important to ensure that your new business name is not already in use by another company in the state.

Taking these steps will help ensure a smooth and successful transition for your business.

Choosing A New Name For Your Business

Now that you have decided to change your business name, it is time to brainstorm ideas for a new one. This can be a fun and creative process, but it is important to keep legal considerations in mind. Before settling on a new name, make sure it does not infringe on any existing trademarks or copyrights. You can check the United States Patent and Trademark Office’s database to ensure your chosen name is available.

During your brainstorming session, consider what message you want your new name to convey and who your target audience is. It should be easy to remember, spell, and pronounce while also reflecting the values of your business.

Once you have a list of potential names, do some research to see if any other businesses are using them or if they have negative connotations in certain cultures or languages. Remember that your new name is an important part of your brand identity and can impact how customers perceive your business.

Registering Your New Business Name With The State

Once you have decided on a new business name, it is important to ensure that the name is available for use in Oregon.

This can be done by conducting a search through the Oregon Secretary of State’s Business Name Database.

If the name is already taken or too similar to an existing business name, you will need to choose another name.

Once you have confirmed that your desired business name is available, you can reserve it through the Oregon Secretary of State’s online system.

The name reservation process requires a fee and allows you to hold the name for up to 120 days while you complete the necessary paperwork to officially change your business name.

It is important to note that reserving a name does not guarantee approval from the state for your new business name, but it does provide some protection against someone else using the same name during the reservation period.

Updating Business Records And Licenses

Let’s talk about updating business licenses and records – it’s an important part of keeping your business up to date.

We’ll go over how to change a business name in oregon in 2023, as well as other important details.

Updating Business Licenses

If you’re changing your business name in Oregon, updating your business licenses is a crucial step in the process.

This involves updating your business name on your website and notifying employees of the name change.

It’s important to make sure that all of your business licenses are updated with the new name to avoid confusion or legal issues down the road.

Keep in mind that different licenses may have different requirements for updating the name, so be sure to check with each specific licensing agency.

By taking care of this task early on, you can ensure that your business is operating under the correct name and avoid any potential issues.

Updating Business Records

Now that we’ve covered the importance of updating business licenses when changing your business name in Oregon, it’s also essential to update your business records.

Updating your business records involves making changes to legal documents and filings, such as articles of incorporation, tax forms, and other paperwork associated with running a business.

It’s crucial to make these updates promptly to avoid any legal issues or penalties from not adhering to state regulations.

Keep in mind that some agencies may charge filing fees for updating these documents, so be sure to budget accordingly.

By keeping all of your business records up-to-date, you can ensure that you’re operating legally and correctly under your new business name.

Communicating The Name Change To Customers And Suppliers

It can be daunting to communicate a name change to customers and suppliers, especially if your business has been established for some time. You may worry about losing brand recognition and customer loyalty, or legal implications that come with rebranding.

However, with the right marketing strategies in place and a clear plan for communicating the change, you can successfully navigate this transition.

One important step is to update all of your marketing materials, including your website, social media accounts, and physical signage. Be sure to clearly explain the reason for the name change and emphasize any positive changes or benefits that come with it.

Additionally, consider sending out an email blast or direct mail piece to customers announcing the change and offering a special promotion or discount as a thank-you for their continued support.

Finally, don’t forget to notify suppliers of the change so that they can update their records accordingly. With these steps in place, you can confidently move forward with your new brand identity without fear of losing valuable relationships or facing legal issues down the road.


In conclusion, changing your business name in Oregon may seem like a daunting task, but with the right information and guidance, it can be a smooth process.

Remember to abide by state requirements for name changes, choose a new name that aligns with your brand and values, and register it with the state.

Don’t forget to update all your business records, licenses, and communicate the change to your customers and suppliers.

At first glance, it might feel overwhelming to navigate through all these steps. However, by taking things one step at a time and seeking professional advice when needed, you will have a successful transition to a new business name that reflects your brand’s identity.

Embrace this opportunity as an exciting chance to rebrand yourself and showcase your business’s growth and evolution!

LLCCal is the go-to website for all things related to forming and managing an LLC in US.

Leave a Comment